Update #2 · October 2, 2026

Week two: building HQ.

TL;DR: The LLC's basics are done, we have a new work computer, and we built HQ: our internal home for three new agent-powered tools. Next week we announce GoodApp Labs and start wrapping up our first app.

The business

Paperwork done. We registered for a San Francisco business license, paid our California taxes, and our business bank accounts and cards are fully set up.
A new MacBook Pro. This is our biggest investment so far ($3,914) and our most important asset, since it's where our coding agents do their work. Migrating everything over took two full days.

2×processing power (M5 Pro chip)

3×memory (48GB)

4×storage (1TB)

HQ: our internal tools

We built HQ, an internal site that holds all of our agents and tools, and finished three tools for it this week. Seeing tools built for exactly how I work, and watching them actually work, has been truly delightful.

HQ home page listing the Product Idea Hub, Expenses and Agent Usage tools

1Product Idea Hub

This is our pipeline for finding what to build:

Scouts (2 agents) collect feedback from Reddit, YouTube and App Store reviews.
The Inventor, an agent with my product taste, turns that feedback into product ideas with revenue sizing.
I vet the ideas and pick my favorites.
The Idea Depot stores them until we take on projects one by one.

The first fully unmonitored run is next week. The top 3 ideas in the Depot so far:

Warm Intro~$67M/yr

Finds people you already know at companies hiring for your role, and helps you ask them for a referral.

Usuals~$138M/yr

A free app that plans the week's dinners from recipes you've saved and what everyone in the house likes.

Porch~$360M/yr

Picks the week's best photos of your kids and sends them to the grandparents after one quick approval.

Figures are estimated yearly market size, not revenue we expect to earn.

Idea Depot showing Warm Intro and Usuals with pitch, pricing and market sizing — Each idea comes with a pitch, pricing, market sizing and build estimate.

2Expenses

Every weekday, an agent pulls receipts from email and transactions from the bank into one log, with duplicates merged. It turned out to be more complex than expected: beyond tracking spending, it has to work out the tax treatment of each purchase, like a wifi router used partly for business or writing off the MacBook.

Expenses log with this week's business expenses and tax notes

3Agent Usage

AI agents will be our main cost as an app studio, so we built a dashboard that tracks what each one costs per run and per week, against a monthly budget. October so far: $10.71 of a $30 budget, measured at API prices. Our Claude subscription covers it.

Agent usage dashboard: $10.71 of $30 budget this month, cost per week by agent, and runs that need a look

Next week

Announce GoodApp Labs. Some marketing on LinkedIn, and maybe YouTube if I feel inspired.
Wrap up our first app. It helps kids put their dreams into (digital) jars, and it's super cute. The main goal of this first project is learning every step of the workflow end to end.

Bottom line: A truly fun week. The LLC's foundations are in place, and our first agents are built and running on a schedule.

David