GoodApp Labs

Update #7 ยท November 6, 2026

Week six: Dream in a Jar is live! ๐ŸŽ‰

TL;DR: A short week, mostly resting after the flu. But huge news: our first app is live on the App Store! ๐ŸŽ‰ Being sick also gave me some time to reflect. I'm valuing heart over head, and we have a working mission: bringing dreams to life.

Our first app is live on the App Store! ๐Ÿซ™โœจ

This is a huge milestone for GoodApp Labs. We had to request an expedited review to get Apple to prioritize it, but Dream in a Jar v1 is officially out in the world! ๐Ÿฅณ

See it on the App Store

Next up for Dream in a Jar

Valuing heart over head

Being sick gave me some time to reflect this week.

I realized that for GoodApp Labs to be wildly successful, I have to value heart over head: to value the joy of creating, having fun, exploring and taking risky bets. Even if that sometimes means choosing what feels alive over what might seem like a surer thing financially.

This means going against what I said last week and continuing to iterate on Dream in a Jar, since I find joy and feel connected to the project even though the back-of-the-envelope math doesn't point to a huge monetization opportunity. It also means putting my marketing effort into what feels energizing and authentic, rather than what I think I should do because it might perform better.

It also got me thinking about our mission. I realized that solving problems creates working products, but bringing dreams to life is what creates joy and love. So there you go, our new working mission: bring dreams to life. ๐Ÿซ™โœจ

David